You can make the case that they might be disingenuous or manipulative in sharing what they claim to be their opinions, or that their opinions reflect cultural indoctrination rather than professional assessment, etc -- and so you don't have to take their endorsements seriously.
But it's not a crazy idea that they have something valuable to share for all the time they spend very close to news and politics, and it's not bad to know what their big picture view of topics and people are as they write and select stories for the rest of the paper as it helps you contextualize them in their subjectivity.