I guess we need to think about what it means to be “neutral”. If half of Americans believe the earth is flat, is the neutral stance to say it’s unclear? Or is it to figure out what the truth is? In my mind there’s a difference between journalists and pollsters.

Of course with endorsements you can technically bring up the is/aught dichotomy. The facts may be what they are but that doesn’t necessitate any particular action. While this is technically true, I never see anyone complaining about the ethics of testing products and endorsing good ones. Wirecutter is basically doing the same thing with headphones and running shoes. Yet I only ever see pushback on political endorsements.

In short, umpires are neutral and fair but the fact that some teams win a lot more than others doesn’t mean they’re not doing their job.