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It's relevant on the margins. WaPo not endorsing Harris would be a very negative signal about Harris for fence-sitters and lukewarm voters - this is the paper that hated Trump so much they changed their motto to the apocalyptic "Democracy Dies in Darkness"!

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How many fence-sitters and lukewarm voters are following WaPo? It’s the third-most popular newspaper (in the US), but seems to attract people who are either very politically aware, or partisan.

It's mostly relevant to the media class that still clings to the self-perception of soft power to sway culture/politics.

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