Covid was a catalyst for bigger changes to go potentially unchallenged and opportunity for extra greed. 1 company dared do a thing and no one batted eye. Then 2nd. Domino's of greed and fake excuse on supposed inflation. But it was just domino's of greed

boiling the frog slowly. if you start out being more expensive than traditional media, they won't use you.

same thing with streaming. start out cheaper/more convenient/more comprehensive than traditional media - and an enormous market to grow into, so your shareholders are happy even with a reasonable price. wait a few years until you have saturated the market, and now the only way to achieve the holy growth is to raise the prices indefinitely.

While rates were low they could offset nickel and diming consumers by handing them cheap cash in the form of inflated wages to work lame jobs. Now rates are high, jobs cut, less consumer nickel and diming as consumers are tapped out

For the time being it’s back to the old way of screwing the public by over charging government for consulting work

The greed was always there.

The pandemic provided an unprecedentedly easy excuse for implementing that greed.