I'd expect the demographics of google ad viewers to be more or less "the internet at large, minus a few markets like China were Google is much less prevalent, and a few groups techy enough to disproportionately run adblockers"
Heh, interesting, the lords of the Attention Economy is Zuck, Google and TikTok. And Musk, but he's busy burning his kingdom.
Right.
https://www.pewresearch.org/internet/fact-sheet/internet-bro...
Older voters are less likely to use the internet (and those who do use it probably use it less). And there's a small urban/rural divide still.
They are however, a relatively small group. I suspect more people have moved to ChatGPT than to Kagi.
The purpose of a political ad is not to convince undecided people to vote for [party]. The number of undecideds is vanishingly small, so there's no ROI there. The purpose of a political ad is to convince people who have already picked a side to actually vote vs not voting. So you need to carefully target your "go vote" message to your own team.