There is already programming language called Lingo, though probably nobody uses it anymore: https://en.wikipedia.org/wiki/Lingo_(programming_language)
At my last job, we spent 3 years building an electrical systems product with the same name as an eye scanning company. We had invested in marketing and sales that was practically useless once the executives finally agreed they needed to rebrand. It was the sort of thing that was pointed out on day zero, but the man in charge was too proud of the name. It wasn't even a very good name for our product.
And that was a bet-the-company type of choice. Lingo here is just some little library of no import to Gitlab's business.