Store and/or access information on a device ( 723 partners included )

Consent + Develop and improve services ( 379 partners included )

Legitimate Interest Consent + Use limited data to select content ( 101 partners included )

Legitimate Interest Consent + Use limited data to select advertising ( 472 partners included )

Legitimate Interest Consent + Create profiles for personalised advertising ( 529 partners included )

Use precise geolocation data ( 547 partners included )

Consent + Actively scan device characteristics for identification ( 551 partners included )

If this doesn't describe the modern internet I don't know what else does.