Really should have done with Meta did and grab one talented group to help them do this. And just work on a portfolio of decently fun, professionally made games. Not like Amazon that tried to just jump headfirst into MMOs and pretend you can buy yourself a fun game.
It's much too late in this stage of the industry to just look attractive for exclusives; the industry standardized (compared to a PS1 disc vs a N64 cartridge) and no one's throwing enough money to carry that plan long enough to pay off Like Microsoft kind of did. Not even FAANGs. But it's never too late to just make good games and foster series your platform is known for, like Nintendo.
But then again, Meta just shuttered that studio despite a hit game series from them, so who knows what's going on anymore?