I think one of the big problems with the ham scene is, ironically, communication. If you search the internet for information about using ham radio, the loudest voices are sour, cantankerous forum dwellers for whom unwanted clandestine vigilante radio regulation enforcement and compliance are the most interesting part of amateur radio. Good luck if you don't already know how taboo Baofeng, et al radios are before you write your first post. That's not appealing to most people. In fact, most find that sort of personality repulsive. Who wants to ask a question somewhere about a new interest if you're nearly guaranteed to elicit a condescending non-answer from someone more interested in making themselves feel smart than they are at being a good resource?

Communication isn't just putting the information out there, it's about sharing the good feelings people get from doing ham stuff. If there's a charismatic amateur radio youtuber or something that's way more about the joy of using radio rather than the nitpicky details even experienced hams find tiring, I haven't encountered them. They probably need to do some serious promotion. Lot's of old farts like to think young people just aren't technical enough or don't have the discipline: it's bullshit. Compare how many technical workers there are today vs 40 years ago. I'll bet 90% of what repels new hopeful hams from getting involved boils down to the curse of expertise, gatekeeping, and angry hall-monitorism among the most vocal people that haunt places that new folks might go for information. It's not just amateur radio that does this, but it might be the biggest offender I've seen at least since the Perl newsgroups in the late 90s.