What if Apple renamed Apple TV+ to just Apple Originals? The branding they are already using? Then we wouldn't have 3 different uses of "Apple TV" (the iPhone app, the streaming box, the subscription service)... and it's so much clearer to a customer what it means.

I personally wonder if a huge part of this, is just that customers have no clue what "Apple TV+" even... is. Does it have something to do with the Apple TV box being advertised when they bought their iPhone? And customers don't read, the title says all they need to know (or lack thereof).

Or another solution (for any employees reading): Spin it off the Apple brand. Don't use the name Apple on it. Come up with some stupid name along the lines of Pluto, Popcornflix, Freevee, or whatever have you; and offer an ad-supported free tier. Watch the viewership explode. Remove the ad tier afterwards.