Worth noting that Jobs made Apple come around due to the success of pivoting into a completely new and relatively untapped market at the time, the iPod-iTunes combo, which revolutionized the music industry enabling consumers to easily buy and own singles digitally and record studios to sell digitally for the first time, that's where the real genius was that nobody else on the market saw when Napster got shut down.

Had Jobs kept Apple only in the computer business trying to sell colorful expensive iMacs as alternative to cheap gray PCs, they would have long been bankrupt and their carcass devoured by Dell or Lenovo by now.

Boeing doesn't have any other new untapped markets they can enter and dominate. Come to think of it, neither does Apple now. They tried with the Vision Pro VR helmet thingy but that was a massive flop compared to the iPod and iPhone, coupled with the the shut down of their rumored secretive EV program, so they're left keep trying to milk that 30% AppStore fee as long as they can get away with.