Verizon offer the exact same thing. They just unlock phones after 60 days (in fairness they have to, but still, they seem to be doing just fine)
Google wrote to the FCC and made a binding commitment to bid at least $4.3 billion if the final rules included certain open access rules. The FCC then included those rules, thus guaranteeing they would get at least $4.3 billion.
Verizon outbid Google and so got that spectrum along with those open access requirements, which included no SIM locking.
In 2018 Verizon, citing fraud concerns, asked the FCC to relax the no locking rule. The FCC agreed, allowing a 60 day lock.