Security by its very nature has a problem of knowing when to stop. There's always better security for an ever increasing amount of money and companies don't sign off on budgets of infinity dollars and projects of indefinite length. If you want security at all you have bound the cost and have well-defined stopping points.
And since 5 security experts in a room will have 10 different opinions on what those stopping points should be— what constitutes "good-enough" they only become meaningful when there's industry wide agreement on them.