> Reddit is incredibly powerful if you are building something niche and are already a part of the community

I generally agree with this but I will say (at least in my niche) that I’ve been pretty surprised recently with both how 1) anti ‘self-promotion’ some subreddits have become and 2) how brutal people will be if your thing is not fully free and open source. I understand where they’re coming from, but I’d recommend software founders know this when trying to use Reddit as a distribution channel.