Yes. Surprise surprise, most businesses generate most of their initial sales via cold calls/emails/DMs/other automated marketing. That’s the real world
Channels get saturated and marketers start looking for new ones with les noise/competition.
The oldest that I can think of is old school markets where is shops yells to tell you how good of a deal you're gonna have if you buy from them. I think they date back to the middle ages, no?
I can't hear them here in Canada, and indeed, I can't hear everyone on the planet who is shouting.
Unlike spam.
You got the initial product invite from the GP?