I'm realizing this a bit too late I think. My only value over something like capcut is the API, which most users don't care about.

But I see products like submagic doing $1m arr and I'm at loss. How are they doing so well? It can't just be their editor.

So I think the way forward for my product, if any, is to just target b2b for API usage or target users who want long form video cut into viral clips automatically. I need to niche it down.