I don’t really know. I don’t write posts to optimize for SEO (include FAQ at the end or something like that) and hope it’s just good content people will share.

There are also SEO pages which do not have any useful content. I think I should have more of them because my competitors have only SEO pages but I don’t have time for it as I have to focus on the product and customer support. Probably a good mix between useful content blog posts (maybe with SEO filling) and strictly SEO pages is best to bring traffic.