More often, companies shill bullshit, inestimable long-term growth (AI-bullshit for example) to pump price. Tesla is the poster-child of this strategy.
In contrast, short-term thinking/marketing is a sure fire way to annihilate a stock. Why would the next buyer pay a premium for a squeezed orange?
The dark reality is that most things we customers and employees complain about as “short-term thinking” are tremendously profitable over the long run.