Force-feeding 100s of different AI features (90% of which are useless at best) to users is what's wrong with the approach.
It's not "force-feeding". You usually get a little popup highlighting the new feature that you close and never see again.
It's not that hard to ignore a new "magic wand" button in the toolbar or something.
I personally hardly use any of the features, but neither do I feel "force-fed" in the slightest. Aside from the introductory popups (which are interesting), they don't get in my way at all.