I'm probably about to show my ignorance here (I'm not neck-deep in the AI space but I am a software architect...) but are they not just dedicated matrix multiplication engines (plus some other AI stuff)? So instead of asking the CPU to do the math, you have a dedicated area that does it instead... well, that's my understanding of it.
As to why, I think it's along the lines of this: the CPU does 100 things, one of those is AI acceleration. Let's take the AI acceleration and give it its own space instead so we can keep the power down a bit, add some specialization, and leave the CPU to do other stuff.
Again, I'm coming at this from a high-level as if explaining it to my ageing parents.