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It's okay. Sometimes when you click the Unsubscribe link you have to enter your email (log in), and sometimes you have to fill out a form, which may or may not be serviceable. There is room for dark patterns here, and dark patterns are used. We're hardly out of the woods with Unsubscribe.

Sure, but imagine how much better it would be if any business (legit or not) could not send marketing emails to us at all without our prior, affirmative, non-coerced consent.

The state of Unsubscribe is better than what it was before the laws around it went into effect, but it doesn't go far enough.

This, to me, is a technical problem. The issue is the design of email means that it's vulnerable to spam. If someone knows your email, you WILL get spam.

There's technical workarounds, too. Like unique emails for each and every service.

I Had an issue with sixt (car rental). To unsubscribe I had to send a copy of my friggin passport to an address in Germany.

I instead used GDPR to request a removal of all my data. That worked.