Show HN: We built an AI chatbot for automating Instagram DMs

Hi HN, I’m Petar, Lead Software Engineer at ZenithChat. We recently launched a chatbot designed to help e-commerce stores automate their Instagram DM interactions. Many e-commerce stores struggle to keep up with responding to a large volume of customer messages on Instagram. This often leads to generic automated responses or, worse, no response at all. Even if a support team is in place, answering the same set of questions repeatedly can become tedious.

That’s why we built ZenithChat—a smarter way to automate DM interactions. Our goal is to help page owners engage more effectively with their customers, ultimately leading to more sales.

Unlike other Instagram automation tools, ZenithChat is personalized and easy to set up—no complicated drag-and-drop builders. You can connect it to your Instagram page in just a few clicks, and it’s ready to go.

While other similar tools can also use LLM's, ZenithChat goes beyond basic API calls. It understands your Instagram posts, website content, and more. For example, you can forward it a post or a story, and ZenithChat will automatically pull all relevant product info. It can even handle customer orders by collecting shipping info, leaving you to just send out that order.

This is just the beginning—we have a lot more planned for the future!

If you're interested in learning more, check out our website or our Product Hunt launch: https://www.producthunt.com/posts/zenithchat.

You can also test it live on our demo Instagram page: https://www.instagram.com/zenithchat__shop/

We’d love your feedback and suggestions on how we can improve!