Why some travellers are falling out of love with Airbnb

They started out with places to stay and now throw experiences into our faces on the home page.

Compare that to booking.com home page that has stuck to “place to stay” as the entry point for the user for ten years since I’ve been using them both. That consistency means a lot and ends up occupying a space in the user’s mind.

Aibnb cannot make up its mind on what it is.