Google search is absolutely terrible. There's just no alternative, so there's no reasonable benchmark (until ChatGPT)
I used it, it's OK, not really any better overall. Slightly worse in some areas and slightly better in others
The problem seems to be that the incentives set up by Google flooded the web with low quality information
Also, some people probably LIKE some of the low quality information ... but I still think there was a fair amount of mismanagement
“Split-face” would immediately return the horrible accident (don’t Google it, really - and yes, pun intended), “Scientists” would actually return non-editorialized scientists… Microsoft could have been farther and marketed Google as the colourful kindergarten that you give your children access to, whereas journalists and researchers would use Bing. But they folded.