Just skimmed the article but my guess is that it’s a dream type experience where if you turned around 180 and walked the other direction it wouldn’t correspond to where you just came from. More like an infinite map.
I'd be interested to see what happens if you look down at your feet for a while, then back up. If the ground looks the same everywhere, do you come up in a random place?
But I am just guessing, and I haven't tried it yet.