Last I checked Automattic is a privately held for profit company. One could argue that it’s a private equity too. Just using different words to twist a narrative.
That’s probably mostly because the private equity folks are just better at extracting money without causing an international scene. Matt’s ineptitude doesn’t make it categorically different, though.
They were, until the CEO started burning decades of goodwill. At this point I'm looking at what I should do to get off Automattic for my website, I'm legit scared plugin developers are going to get spooked.