Just create clips from your video and post them on insta, tiktok, twitter, FB, etc. That's the internet at large. If people are interested, they'll watch the full video.
It doesn't necessarily translate to sales or lasting attention, but if you're after brand recognition or SEO, it's great. Spend some time on /newest to see how many organizations are desperate to get a piece of this.
Last time I saw stats, it was five million monthly visitors. It's small as a platform. It's smaller than Reddit or Facebook, but those aren't discussion communities.
There aren't huge numbers of subreddits larger than five million people and last I looked the largest tended to be about trivial BS.
Last I checked, HN is the largest serious tech discussion board on the planet.
- HN is ~100x smaller than twitter which is itself not even in the top 10: https://en.wikipedia.org/wiki/List_of_social_platforms_with_...
Twitter works completely differently from most platforms and isn't a unified community.
R/programming is currently 6.5m, which doesn't matter because it doesn't invalidate my statement about the last time I checked.
If you want to claim r/programming is actually larger now, you need a current citation for HN traffic which you may not be able to find.
And keep in mind it's going to be tough to compare because Reddit members isn't actually a comparable figure to MAU, as noted elsewhere.
I do my best to account for that.
I remain mystified by people who compare HN size as a community to Reddit or Facebook or Twitter (aka X) which are platforms, not communities.