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The author makes this distinction between a "business" and a "job", but it'd be more accurate to call it the difference between "rent-seeking" and "production" imo.

Putting aside investing and landlordism, the vast majority of new businesses require decades of work to get to the point where you just make money without doing any work, if they ever do. Just ask any small business owner—if it was that foolproof and easy, everyone would do it.

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They wrote

> It's more like owning a job than running a business

And I like that analogy for its illustrative purposes

As the business couldnt be sold or the key person couldnt be replaced economically, or at all [1] for it to become passive

I think all of those businesses you used as an example are also bad businesses, akin to owning a job

[1] If I was that person I would probably attempt fine tuning a language model on my writing style and churning out more since the brand name is the valuable part, or at least consider it

I feel like that ChainsawMassacre channel on YouTube is an example of what happens when The Brand attempts to lengthen their content.

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