I agree. I also remember when regular people just called it AOL or "that big, blue E on the desktop". All they care about is that they can talk to their friends and ask their idiot co-workers about the latest meeting.
I forgot to add some background info. I'm sorry for any confusion:
As far back as the 1800s, people began to imagine a global network that would unite people, spread ideas, change the world, etc. The Internet grew out of that similar vein. So it was social right from the start. Think Engelbart's Mother of All Demos. Unfortunately, few people are using it for that. It's just an over-glorified family newsletter to most people.