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Why .site?

urlshortenersaresoyesterdaytrythisamazingsuperlongurlexpander.com is still available

.site is longer

The more likely reason is that .site was cheaper.

Many shorteners use a 2-letter TLD, trying to get as short as possible. I think using a 4-letter TLD is indeed part of the joke.

they get longer than 4 letters