The people arguing and agitating for something to be done seem well-intended. And their turning to large corporations (vs., say, governments) to Do Something is a sad-but-understandable symptoms of our late-stage capitalist society. But I don't get the sense that they've bothered to look for any success stories for that strategy (to emulate and cite), nor failures (to avoid repeating).
*Or close-enough situation. IANAL, to care about "it's not a war" technical arguments.