Yup, using "you" in headlines is a pattern that needs to die.

I get that it's attention-grabbing, but it's because it's rude.

You don't know anything about me. You don't know what I think or what I already know or what I won't believe.

I know it's not a big deal in the grand scheme of things, but it's just one of those little aggravating things that makes life just a little bit worse each time you come across them.