The true cost of game piracy: 20 percent of revenue, according to a new study
arstechnica.com
arstechnica.com
We're probably a tiny fraction of the overall consumer base, but I'm hopeful that companies do take this finding to heart and pull Denuvo once the 12-week stress period ends, because that's certainly costing at least SOME customers.
I wonder if the same rate-of-user-reviews metric picks up the hypothetical uptick in sales after Denuvo gets removed. I recall some discussion about that re:the Dishonored games but I can't seem to find firm numbers.
I remember when Steam and GOG used to act like consumer refunds would be used to steal from them too, back when Steam had their illegal no-refund policy and GOG had a contrived obstacle course of excuses to refuse them.