If it provided no support, the site would gain no traction. 0 users paying $10 is $0. I actually think the pricing scheme is a touch of genius - it makes me like the service way more, not less. The reason: as a human, I'm subject to the sunk cost fallacy. (http://en.wikipedia.org/wiki/Sunk_costs#Loss_aversion_and_th...) Paying that money would motivate me to do the class. Same way having a gym membership motivates me to work out, even if I don't technically need a gym for most of my work outs. I say this is awesome.