laughs in ublock origin
I know that running a website isn't free, so I understand the need for ads. Fandom is just a terrible version of it.
I have serious doubts about this step in the spiral. IIUC, people who use ad blockers are still vanishingly few, and therefore the loss of ad impressions should not be that large.
But that's just nonsense, if a website can get more revenue from more ads, they are gonna put more ads right away, they aren't gonna wait until their revenue drops under some magic number before they do.