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DuckDuckGo can have a seat at the table when they implement their own search index.

Putting a sticker on Bing and Yandex results doesn't make a Search company.

If they are actually nominally offering privacy over bing and yandex, while selling anonymous ads on that sticker, that is a valid USP.

It's a valid USP and people are happy to pay them for it, but I don't think they are relevant in a discussion about the difficulty of building a search product.

For example, if you are discussing manufacturing issues in China, talking about how good drop-shippers on Amazon are is irrelevant.

Tomorrow Bing could say "yeah no more index for you" and DDG shuts down. It doesn't feel like a very stable business model to depend entirely on someone else's business.

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