If a commercial company wants to ship a product without reinventing all the wheels, they are going to use code with permissive licenses, and skip projects with GPL license or similar in a heartbeat.
You could even argue quite the contrary -- when you make your project GPL/AGPL etc, and if it is big/impactful enough, people will inevitably create alternative projects with permissive licenses that tried to match the feature set, and it is you that is the cause of all this "waste of time". Not necessarily a good argument, but there is some truth there.
And thank god a lot of goodness actually comes out of it other than just reinventing the wheels. Apple "bought" LLVM due to gcc's copyleft license, and now we have a family new compilers based on LLVM for different languages and targets. Kudos to Apple.