Nvidia funds most research around LLMs, and they also fund other companies that fund other research. If transformers were to use addition and remova all usage of floating point multiplication, there's a good chance the gpu would no longer be needed, or in the least, cheaper ones would be good enough. If that were to happen, no one would need nvidia anymore and their trillion dollar empire would start to crumble.
University labs get free gpus from nvidia -> University labs don't want to do research that would make said gpus obsolete because nvidia won't like that.
If this were to be true, it would mean that we are stuck on an inificient research path due to corporate greed. Imagine if this really was the next best thing, and we just don't explore it more because the ruling corporation doesn't want to lose their market cap.
Hopefully I'm wrong.