How is this different than MtGox? I don't trust MtGox, but at least they've made mistakes and have spoken publicly about how they've fixed those mistakes.

On the other hand, are these guys storing my wallet safely? How about my balance (please god, don't store it as a float)? How about my password? If they're not launching with two-factor auth I won't even give it a chance (and likely ever, honestly).

I've gotten progressively more and more pessimistic about these sorts of sites even though I like the idea of BitCoin as a currency. If security isn't heavily discussed and visible (2FA, do it!) at the launch, it will be hard for me to take this seriously.