> trying to jump on a "hot topic" bandwagon

I don't know exactly what they hope to gain by jumping on that bandwagon though; neither the physicists nor the computer scientists are going to value this at all. And dare I say, the general populace associated with the two fields isn't going to either - case in point, this hn post.

If there weren't any noble-worthy nominations for physics, maybe skip it? (Although that hasn't happened since 1972 across any field)