Some examples of how this could be used:
- Send notifications about the status of your service/app
- Get in touch with specific users to provide support
- Messages directed to specific platforms
- Fast feedback from specifed users, like if there is someone who uses a feature more than other, ask why.
- Give rewards to your most passionate users.
In the end i would say that this is a service to let the users know that you are there. I have a quite clear view of all of this even if i might not have expressed it in the best way. I even have already something in my hands. but i wish to know if this is something that people might actually like/use.
Thanks :)