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Comment by EZ-E | Hacker News Reader

> In the years since, websites have been described as “dead” due to TikTok, YouTube, and Google monopolizing attention and keeping users within their ecosystems.

A bit of an overstatement but rings kind of true. I feel the number of different website we browse through decrease over time, it is all centered around giant walled gardens. You'd rather have lots of followers on Tiktok or Youtube for exposure rather than having a nice domain name

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I disagree with your last sentence. As someone who runs a few online businesses, the goal is to move the traffic from the walled garden directly to the domain as much as possible. TikTok, Google, Facebook and all the rest can derank or ban you with no reason at all at any moment, imploding your business overnight. It presents an untenable level of risk that I think a lot of people overlook. For that reason, a strong domain remains extremely important.

Not as much experience as you, but do people really care about what the domain name is as long as it does not look obviously scammy? People click links or CTAs but would rarely actually type the domain. Agree it's important to move business away from the big platforms. I know lots of brands are moving their product away from marketplaces.

"Strong domain" != "Strong domain name"

Domain ranking is more about reputation than exactly what the TLD is. Good TLD helps for sure, but is not the end all be all. Age, backlinks, content, etc. are the real ranking factors.

Of curse that's true.

That's your goal as a service provider, not as a consumer.

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