Also unclear to me why "ecommerce" is a market unto itself that we should be concerned with level of concentration in, as opposed to simply a slice of the broader "retail" market (which is much less concentrated)
Also unclear to me why "ecommerce" is a market unto itself that we should be concerned with level of concentration in, as opposed to simply a slice of the broader "retail" market (which is much less concentrated)
It just feels icky to me that you can sign away your rights to do business with someone else.
Aa for E-commerce, it can have a larger inventory than physical retail. You're not going to find many solar charge controllers or mechanical keyboard parts at Walmart, but Amazon will have tons of options deliverable within 48 hours. Few sites can have comparable shipping cost/speed and you have to research each one, whereas Amazon enjoys the position of being the default.
A decade ago, I helped a small Amazon seller with his inventory, and it was eye opening to see all the fees and risks compared to eBay. But he couldn't sell on eBay without losing a massive portion of his customer base, despite their better shopping/buying UX in my experience.
https://www.ftc.gov/system/files/ftc_gov/pdf/1910134amazonec...
It seems completely reasonable to split brick and mortar sales from web-based, given that the business model is pretty significantly different.
And AWS