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If you know anyone who works in marketing/PR, ask them how they use Reddit. That has been gamified as much as SEO since about 2020. I’m assuming, anything except “why is there a fire in this street?” kind of posts are just ads at this point.

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The "top n" subreddits are surely gamified but smaller, highly-focused subreddits seem ok.

Fair. Exceptions definitely exist, but unless it's location based subreddit, I, personally, wouldn't trust it. There are fun methods that I've been told about. Like marketing companies maintain multiple very real life looking accounts, participating in discussions for months/years with no product affiliations, and very casually throwing in plugs which eventually generate revenues. Or giving a list of 10 items, and inserting their product in between, as a sale is better than no sale. Or marketing a competing product in a very obvious way, then replying from another account telling how it's an ad to eventually lead sales to themselves.

I have no idea how intensive these are, as I most of these over bar drinks when I was traveling. Could've just been someone making stuff up as well. But my marketing friends have confirmed that they use Reddit very heavily, as it's a great sales funnel if you play it right.

I wonder at what point it'll be replaced with "site:4chan.net".

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