The same could be said for regular search. Pretty much anything I search for yields a page of ads followed by pages of content farmers followed by pages of "almost sounds like experts but is still just a content farmer."
Financing the Internet with advertising has really made it difficult to find good quality content. The incentives are completely misaligned, unless you are a 'content creator' or Google.
The question is what comes next, and I don’t think anyone has an answer to that.
Source: every other piece of news or social media on the planet.
Would you pay money to Google or some other company in exchange for a genuinely good search service that prioritizes well written content, and avoids AI (or human) generated crapticles?