Looking over this list it seems like this is mainly for bulking protein (sold in larger volumes).
Taste is a big factor, as well as how it makes you feel. Some brands "go down" better than others. How the protein is made/filtered/etc can also have an impact on the quality of what you get.
Then of course there is flavorings etc.
In general, I've heard it said that if "lifestyle" protein is what you are looking for, you're gonna shop for quality not for quantity.
If you are bulking and you need 250g+ protein per day... then you buy what fits your budget and you can hold down. ;)