In any case, many people are aware birds are not extinct. As a result, a claim of a "mass extinction that killed the dinosaurs" would implicitly not include "avian dinosaurs." Adding the "non-avian" qualifier does not assist in describing the particular global change to which the article refers.
Honestly, I think it’s just paleontologists sticking to the Dinosaur name because it gets them funding. ‘Doing a dig for dinosaur bones’, or being a ‘Dinosaur specialist’ is a lot more sellable than ‘expert in late Cretaceous avian precursors’, or digging for ‘bird precursor fossils’.
Which is what non ‘terrible lizard’ dinosaur studies are about.
Egyptology has a similar problem. Everyone wants to be known as someone who studies the pyramids, because being the dude that digs in the middens near a random Mastaba for a pharaoah nobody ever heard in the middle of desert that no tourist will ever want to visit is a lot harder to sell, even if it is better actual archeology.
Isn’t the public perception the actually more honest one?
Which is why the popular science article is confused, because the articles point is actually more correct from a popular point of view, while being at odds with the technical (but weird) newer definition.
Because the ‘terrible lizards’ DID go extinct at the end of the Cretaceous, and what ended up evolving from their not really terrible, and not really land bound brethren at the time, while still with us, weren’t generally what any reasonable person would call a Terrible Lizard.
The taxonomy argument is a technical one that for the most part only interests people whose sole job is arguing about taxonomy. Which is a thing, but c’mon.
Which is why stuff like this exists and isn’t really wrong. [https://www.usgs.gov/faqs/when-did-dinosaurs-become-extinct]. Because 99.99% of people looking for Dinosaur Bones are going to be really really confused if you hand them some chicken drumsticks. Even if technically it is correct.
We clearly have different view points, but I've enjoyed the discussion.