she outsourced the problem by having amazon marketplace
now every kindle is distribution center (cheap)
looking at this trend, she might be better off creating a kindle for movies
her strength is not in rental (why safari bookshelf is unchallenged ?)
if she really want to be in movie rental, maybe safari dvd-rack model (download high-res per dvd chapter or streaming lower res for full, 3 titles/rack/mo) is a long shot
the success of youtube indicates that not everyone cares about dvd-quality clips, they simply want to watch it now