“I want a funny road trip movie staring Jim Carey and Chris Farley, based in Europe, in the fall, where they have to rescue their mom played by Lucille ball from making the mistake of marrying a character played by an older Steve Martin.”
10 minutes later your movie is generated.
If you like it, you save it, share it, etc.
You have a queue of movies shared by your friends that they liked.
Content will be endless and generated.
I do hope that more talented people will have more leverage to create without the traditional gatekeeping, but I also doubt this will happen as the gatekeepers are all funding AI tooling as well.
The extreme majority will all watch the same things just as they do today. High quality AI content will be difficult to produce and will be nearly as limited in the future as any type of high quality content is today. The masses will stick to the limited, high quality media and disregard that piles of garbage. Celebrity will also remain a pull for content, nothing about that will ever change (and celebrity will remain scarce, which will assist in limiting what the masses are interested in).
By and large people only want to go where other people are at. Nothing about AI will change that, it's a trait that is core to humanity. The way that applies to content is just the same as it does a restaurant: content is a mental (and sometimes physical) destination experience just as a restaurant or vacation trip is.
Though a reason we would gravitate towards common media more is if what someone brought up in the comments here comes to pass, and celebrities/actors license their likeness to studios only, and amateur tools are not licensed to use them. Though I think there will always be crafty/illegal ways around this. Also, likeness probably won't be worth much, if we can generate any type of character we like anyway. I, for one, couldn't be happier for celebrities and the cultural obsession around them to disappear.
Plebs will get the mass produced stuff, just like it has been for junk food.
In the information case, even if you wanted to sell good quality, verifiable content, how are you going to keep up with the verification costs, or pay people when someone can just dupe your content and automate its variations?
People who are poor dont have the luxury of time, and verifications cannot be automated.
Most people dont work in infosec or Trust and safety, so this discussion wont go anywhere, but please just know - we dont have the human bandwidth to handle these outcomes.
Bad actors are more prolific and effective than good, because they dont have to give a shit about your rules or assumptions.
Sub one percent of people are going to be willing to put in the hours to do it.
The bulk of the spammed created content will be: the masses very briefly playing with the generative capabilities, producing low quality garbage that after five minutes nobody is interested in and then the masses will move on to the next thing to occupy a moment of their time. See: generative image media today. So few people care about the crazy image creation abilities of MidJourney or Flux, that you'd think it didn't exist at all (other than the occasional related headline about deepfakes and or politics).