It's built on a limited number of RF channels in a certain segment that have many modems all going to a single "port" on a DOCSIS CMTS (cablemodem termination system).
There is a great deal of absurdity in their claims to be selling a gigabit service product using coax-based technology, when the oversubscription ratio is INSANE. If you had more than a few customers on a segment trying to actually make use of gigabit speeds at one time (just 2 or 3 people downloading a torrent of a popular linux ISO at 980 Mbps will eat a huge amount of the total aggregate capacity of that coax segment).
Cox and Comcast and RCN and similar operators are squeezing every last dollar possible for the ROI out of legacy copper coaxial last mile stuff. Only in places where the local phone company or another operator is building proper FTTH (GPON/XGSPON) are they starting to overbuild their own network with their own FTTH. Comcast is doing it in the Seattle area, for instance, in areas where the local telco (Ziply or Centurylink) offers a symmetric 1 Gbps product based on single strand FTTH/GPON.
Your average coaxial cable tv last mile operator like Cox is a telecom industry dinosaur.
The article here was published in early 2020 during peak covid19 lockdown but the general technology problem of copper/coaxial last mile stuff from 25+ years ago is exactly the same today.